n: the purchase and sale of goods in an attempt to make a profit.

New Pavement to Pound

A common practice during any economic downturn for business development leaders is to turn to their colleagues and say, “let’s pound the pavement.” The problem with this statement is it doesn’t address what the “pavement” is.  When looking at reaching new customers, pounding them is not the best way to win their loyalty (in most [...]

Business Intelligence Applications

For years we have been working with our clients to normalize and centralize their data, and then study their organizational work-flow to understand how to best visualize and use that data for sales, marketing & opperations. The market has been hard pressed for good solutions in this area; most are too generic, or too niche [...]

Creating Digital Assets

The business perception of software has been very product centric due to release cycles and packaging – it comes once a year, in a box, on a shelf. The web began to change that for many companies as they saw how software could be developed, and improved upon while it was, and is being used. [...]

Digital Strategy and Silos Don’t Mix

In an impromptu meeting this morning at Pondry, we began discussing how many companies still approach their marketing and communications as roles, isolated in individual silos. It’s like the age-old issue of product data being wrapped up in Operations when half it’s value is in selling the product to new customers, and the Sales team [...]

Social Media Connects Brands with Users

More facts are in to answer what everyone is asking: do users really connect with brands via social media marketing? We rarely talk to anyone who would say they don’t need a digital strategy. The reason being? People know it’s working.
Case Study: Hewlett-Packard
Last fall HP embarked on a massive internal over-hall, focusing on digital strategy [...]

SEO, SEM, SMO & SML (So Much Lingo) Choose Wisely

Don’t get distracted by peripheral offerings. Work with specialists because they have to be good at what they do; it’s their lifeline.

Escalate, Only If Absolutely Necessary

Last summer one of my dining room chairs had a leg break off, half way down (a very odd location), but it looked like it was just a weak spot in the wood. Because it happened under normal use I felt I could go to the manufacture with a clear conscience and

The Office 201

By: Olivia Lorriane Pederson

Hybrid Web Applications

Breaking the flow when you’re in the middle of getting stuff done is not only a nuisance at the time, but if it’s happening over and over it begins to drag down your morale, productivity begins to suffer as a result, and effects the bottom line quickly.

Web Strategy While Scrutinizing Spending

I can’t believe how many times I hear people talking about how they are going to change where, and how they spend their money, yet do little about it.  They are aware of the waste that is going on, talk about reducing it, but then when it really comes time to do something about it [...]